Nestlé Chocolates - Kit Kat
Save Your Flavour / J. Walter Thompson Barcelona
Kit Kat Spain gives consumers an irresistable challenge. For the first time ever they´ll be able to choose the new flavour.
In addition to a TV spot that promotes the action, JWT has created the first web series in the history of Kit Kat Spain. You can follow this series during the month of April on the brand’s Facebook page, or YouTube channel.
With this innovative action, Kit Kat aims to promote its most important launch for this year. The objective is to create a connection with the target consumers who are present online and offline.