Corona Beach Break - Corona Extra
Beach Break / J. Walter Thompson Madrid
The promotion is structured around a Facebook application, which lets you fight for your seat on a plane that’s headed to the Riviera Maya. Depending on the country you’re in, there are various ways to participate.
In Spain and the UK, the promotion is only digital and to get a ticket that takes you away from your routine, you have to get votes through a series of videos that can be personalised with your Facebook information, images, and custom subtitles.